What determines whether or not you can sell?
What will truly make you successful in business so you can achieve the income level you desire?
Yes, strategies and techniques matter. But if we dig a little deeper, there’s something even more fundamental that determines your success in sales:
Your beliefs about selling.
That’s right. The thoughts, emotions, and associations you have around selling shape everything—from how you present your offer to how confident you feel asking for the sale. In NLP, we often refer to this as your Sales Blueprint—the internal framework that drives your decisions, actions, and outcomes when it comes to sales.
Your Sales Blueprint: The Hidden Driver
If you feel stuck, uncomfortable, or hesitant about promoting yourself or your services, it’s not because you’re not capable. It’s because your Sales Blueprint might be filled with conflicting beliefs—the kind that hold you back instead of moving you forward.
And here’s the truth:
Your skills, your expertise, even your powerful coaching programs mean nothing if you can’t confidently and effectively sell them.
So, let’s get honest for a second. I’ve been there too. For a long time, I struggled with limiting beliefs that kept me from owning my value and offering my coaching services confidently.
Below are 10 common disempowering beliefs that held me back—and maybe, they’re holding you back too.
For each one, ask yourself:
- Does this belief empower or disempower me?
- Does it free me or trap me?
10 Limiting Beliefs That Sabotage Sales Success
- “Selling will degrade me.”
Reframe: Selling upgrades you when it’s done with authenticity and service. You’re simply communicating how you can improve someone’s life.
- “I don’t feel confident enough to sell.”
Confidence comes from two places:
- Self-worth: Know your value.
- Competence: Learn the skills, model someone great, and practice.
Watch a call center agent or a real estate professional—they’re masters of persistence and persuasion.
- “Top salespeople are born great.”
Great salespeople are trained, not born. Selling is a skill—if they learned it, so can you.
- “Salespeople are greedy and money-hungry.”
Selling doesn’t change your values. It magnifies them. If you’re a generous person, selling will help you serve more people.
- “If I try to sell, I might get rejected.”
People don’t reject you, they just might not need what you’re offering. That’s not personal—it’s perspective.
- “Selling isn’t that important.”
Selling is crucial. Whether you’re pitching an idea, parenting, networking, or building a business—influence is at the heart of it all.
- “You can’t be honest and good at sales.”
Sales is a skill. Honesty is a trait. One doesn’t cancel out the other. You can absolutely sell with integrity.
- “I don’t like the idea of selling or promoting.”
Selling, at its core, is helping. If you truly care about others and have something valuable, then you owe it to them to promote it.
- “People will judge me.”
People will judge no matter what. Their judgments reflect their own stories, not your worth.
- “I’m a good listener, not a good talker.”
Perfect! Being a great listener is exactly what makes you an excellent salesperson. Sales is more about listening than talking. Connection builds trust—and trust leads to conversion.
Final Reflection
Take a moment to sit with each of these beliefs.
Ask yourself:
- “How do I feel about this?”
- “Do I agree or disagree?”
- “What would I believe instead if I wanted to thrive in sales?”
Beliefs are like software running in the background of your mind. If one of them is outdated or limiting, uninstall it and upgrade. Choose beliefs that support the vision you’re building.
Your Sales Blueprint is yours to design. Build it with empowering beliefs, and watch how your confidence, conversations, and conversions start to transform.
