It is widely accepted that focus and hard work are essential components of success. However, simply knowing this is not enough—the true challenge lies in doing.
While reading “Be Obsessed or Be Average” by Grant Cardone, I found myself reflecting deeply on the key message of the book. It does not merely encourage success; it calls for complete and unrelenting commitment to one’s goals.
Perception is Subjective – But Action is Universal
Each of us interprets the world through our own unique perspective, shaped by our personal experiences and beliefs. However, despite these differences in perception, one truth remains consistent:
Life is not just about knowing what you want to achieve—it is about actively pursuing and accomplishing it.
The gap between knowing and doing is often where ambition fades. Success depends on how well we bridge that gap through persistent effort.
Modeling Success – An NLP Perspective
In Neuro-Linguistic Programming (NLP), we learn the concept of Modeling—the practice of observing and replicating the thought patterns and behaviors of successful individuals. A common trait among them is a deep and unwavering sense of purpose—what Grant Cardone refers to as obsession.
This type of obsession is not negative; it is a focused drive that directs energy, time, and effort toward meaningful outcomes.
Pressure is Not the Enemy
Often, when people are passionately focused on their goals, they are told to slow down or relax. While such advice may come from a place of concern, it can unintentionally dampen one’s internal motivation.
In reality, pressure is often necessary for growth. It challenges us, molds our character, and pushes us beyond our limits. What truly matters is how we use that pressure—as a burden, or as fuel for action.
Deadline is a Lifeline
When you are committed to a goal, deadlines do not intimidate; they provide structure and accountability. They are not constraints—they are lifelines that keep your focus sharp and your efforts aligned.
The journey to success is not without its difficulties. Yet as the saying goes, “Failure is hard. Success is hard. Choose your hard.”
Key Lessons from Grant Cardone’s Book
Below are some of the most impactful takeaways from Be Obsessed or Be Average:
- Do not settle for being average – Strive for excellence in everything you do.
- Set clear goals and work consistently to achieve them – Goals provide direction and purpose.
- Take complete ownership of your life – You are responsible for the outcomes you create.
- Develop a strong relationship with sales and influence – These skills are fundamental in personal and professional growth.
- Embrace discomfort as a space for growth – Progress often lies outside of our comfort zones.
- Be persistent and resilient – Success often comes to those who endure.
- Invest in continuous education – Learning is a lifelong journey.
- Build a team that shares your drive and vision – Surround yourself with individuals who inspire and challenge you.
In conclusion, taking full ownership of one’s life, embracing the struggle, and staying committed to a structured plan are vital elements of long-term success. Let us not apologize for being driven. Let us not hesitate to aim higher.
Because in the end, if the choice is to be obsessed or be average, the answer is clear.
